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Formula CPI

Your DMC in Italy based in Rome and Milan. Born in 1984 as a Professional Congress Organizer, Formula Congressi Promotion Incentive is specialized in event management, team building, incentive travels & motivation.


7 Febbraio 2014

Mercedes-Benz Dealer Meeting at Faro - Portugal

30 Gennaio 2014

Human Resources Management meeting for Telecom Italia

17 Dicembre 2013

Christmas Lunch Telecom Italia @ Villa Medici

Archivio News >>

About Us

Created in 1984 as a Professional Congress Organizer, Formula Congressi Promotion Incentive has developed into a complete integrated service-provider with the capacity to create, produce and interpret every type of event, with passion and professionalism.


Certified company ISO 9001:2008


Telecom Italia - Christmas Lunch

Villa Medici, 17 dicembre 2013
50 ospiti

Automotive Group - Ecomondo 2013

Fiera di Rimini, 6-9 Novembre 2013

Telecom Italia - Meeting Canale VAR ITIS

Roma, 16 July 2013
160 participants

Incentive Group Canada - Reward Trip 2013

Rome-Florence, 4-9 May 2013
100 participants

Automotive Group - Company Car Drive

Monza Race Track, 17-18 April 2013

Automotive Group - Reward Trip to Lapland

Lapland, 14-17 February 2013

ANGELINI Pharmaceutical - Product Launch - Meeting

Cortina, 8-11 January 2013

Mercedes-Benz - Motorshow 2012

Bologna, 4-9 December 2012

Mercedes-Benz - A Class Summer Tour 2012

Itinerant, 18 July-12 August 2012

Bulgari - Top Clients Brand Event

Roma, 20-24 June 2012
220 participants

Automotive Incentive Group - Rio De Janeiro 2012

Rio De Janeiro, 13-18 January 2012

ANGELINI Pharmaceutical - Convention

Rome, 19-21 December 2011
360 participants

Mercedes-Benz - Motorshow 2011

Bologna, 1-11 December 2011

UBI Pramerica - Icentive Trip

New York City, 1-5 December 2011

Telecom Italia - Cloud People

Milano, 18 October 2011
200 participants

Mercedes-Benz - New Actros Premiére

Roma, 16 September 2011

Bulgari - Brand Event

Montecarlo, 14-18 September 2011
220 participants

smart - Urban Stage

Roma-Milano, September 2011

Consultancy Firm - Emea AI

Roma, 7-8 July 2011
150 participants

smart - smart Beach Volley World Championship

Roma, 13-19 June 2011

Consultancy Firm - Retreat

Porto Cervo, 9-12 June 2011
450 participants

smart - Global Dealer Conference

Roma, 3-5 May 2011
1200 participants

Automotive Group - Global Training

Benidorm , 6-7 March 2011
130 participants

Telecom Italia - Kick Off Event

Roma, 1 March 2011
150 participants

BVLGARI - Brand Event

Milano, 25-26 February 2011
500 participants

Automotive Training Group - Dealer Convention

Roma, 8-9 February 2011
130 participants

Mercedes-Benz - Motorshow 2010

Bologna, 4-12 December 2010

Bulgari - Save the Children

Roma, 3 November 2010
500 guests




Corso Vittorio Emanuele II n° 252 - 00186
Tel: +39 06 687 6991
Fax: +39 06 679 1218



Every single detail is important to make an event successful. Small meetings or conferences for thousands of people….whatever the nature of the event, Formula’s master touch makes every participant feel a “leading player” in a special event.


From elite programmes for small selected groups to large corporate conventions Formula invents original performances, tailored to meet the client's requirements: sport, adventure, training, special evenings, order to make that Incentive a unique and unrepeatable experience.

Incentives & Motivation

Formula specialises in delivering projects that engage employees, customers and partners in the pursuit of a strategic goal. Every campaign comprises all the parts of a complete history: the protagonists, the action, the suspense, the happy ending… the satisfaction at winning for some, and the encouragement to the others to learn to make the most of their own resources.

Corporate Marketing Services

When it comes to help our clients achieve a business goal, Formula designs projects, programmes and actions combining creativity, production capability, innovation and technological skills.

  • Communication campaigns
  • Customer strategy and management
  • Loyalty programmes
  • Web solutions


angelini, atkearney, borsa italiana, bulgari, booz allen hamilton, camera dei deputati, chrysler, confindustria, dexia, enel, ferrovie dello stato, fiat, valentino, puig, mercedes-benz, ministero degli affari esteri, presidenza del consiglio dei ministri, renault, roland berger, senato della repubblica, luxottica, smart, sparkle, telecom, tim, the world bank, ubi pramerica, unicredito italiano, wind

Work with us

To consolidate its organizational structure, Formula selects professionals with a minimum event-organization expertise of 5 years.

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