Client: Mercedes-Benz
Event: A Class Summer Tour 2012
Location: Itinerant
Dates: 18 July-12 August 2012
Facts and Figures:
4 Stops, guerrilla marketing, over 1300 test-drive, dedicated drivers and staff, social network activity, 1500 bracelets for 'facebook check-in', 40.000 'like' on FB, 20.000 visitors, custom graphics